Salming NZ
SEO optimisation, Google Search Console, Analytics, and Merchant Center setup for Sportify and Salming, making Salming among the top results for squash shoes in New Zealand
The Project
We optimised the Salming New Zealand website for search and discovery: indexing via Google Search Console, behaviour tracking with Google Analytics, product feed integration with Google Merchant Center for ads, and SEO-focused product titles and descriptions. We also improved Sports Cafe Taupo's Google listing with products and updated imagery.
What We Solved
Challenge
Sportify and Salming needed stronger visibility in New Zealand—pages weren't reliably indexed, there was no structured tracking of search and behaviour, and product titles and descriptions weren't tuned for search. Sports Cafe Taupo's listing lacked products and up-to-date visuals.
Solution
We set up Google Search Console so site pages can be indexed and monitored; added Google Analytics to track customer behaviour; linked AirSquare products with Google Merchant Center for Shopping and ad campaigns; optimised product titles and descriptions for SEO; and improved Sports Cafe Taupo's Google presence by adding products and updated pictures.
